A growing number of web hosting service providers advertise their server technology to be ‘Powered by 100% Clean Hydro Energy’ or similar. This is in line with the latest trend in favour of eco-friendly web hosting. Studies have shown that the web hosting industry uses as much energy to power their servers as the equivalent of 14 major power plants. By 2020 it is expected to be as big a polluter as the airline industry. In the face of such reports, more and more web hosting companies are choosing to go green in every way possible.

The main intent of eco friendly web hosting uk is to offset the carbon emissions generated by server rooms and data centers. A few popular ways companies do this is by either purchasing Renewable Energy Credits equivalent to or more than the power they consume from their electrical company. Others take proactive measures by reducing the energy consumption in their daily business operations (reducing hardware, using solar power where possible etc). In the highly unstable global environment of today, opting for eco friendly web hosting definitely makes a difference, but be aware that these plans are usually more expensive that regular web hosting offers.